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The Psychology of Mascots: Why People Connect Instantly With Characters

Think about the last time you saw a mascot—maybe at a mall, an event, or even during a government campaign. Chances are, you smiled, waved back, or at least looked twice.

Why Mascots Still Matter in a Digital-First World

The world in which we currently live has a peculiar quality. Your customers, your brand, and your advertisements are all digital. People's attention spans are getting shorter, there is an abundance of content on the internet...

Why to use mascot for Brand Promotions ?

The primary purpose of a mascot is to help build and strengthen your brand identity. It’s also a good way to reinforce top-of-mind awareness. When people see your mascot in a constant basis, they become more primed to put your business in their mind map...